Protect your brand with product authentication

Up to 80% of cannabis products in the United States are counterfeits. Parsl Trust is helping brands fight back.

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Never let a fake product ruin your brand reputation

No one wants a fake product on the marketplace — not your brand, not your customers, not even your regulators.

But with an estimated 80% of products on the US market being counterfeits, it’s only a matter of time before one of them is pretending to be your brand.

Parsl Trust empowers your customers to verify the authenticity of the products they buy and to report any fakes directly to you. Protect your customers and your brand with Parsl Trust.

Protect your brand’s reputation

Prevent shady operators from passing off sub-par (or even dangerous) products as legitimate ones from your brand.

You’ve worked hard to build your stellar reputation. Parsl Trust gives you the power to protect it.

Empower your customers to protect themselves

Quality matters to consumers, especially when it’s something they put into or onto their bodies.

Parsl Trust gives your customers the ability to verify the authenticity of what they’re consuming.

Detect patterns of counterfeiting activity

Parsl Trust allows consumers to report counterfeit products directly to your brand. You can use this information to map out where and when the counterfeit products are being sold and take steps to protect your brand.

Win back customers that bought fakes

Parsl Trust enables you to reach out to customers that report buying a counterfeit product with your branding.

Instead of losing a potentially loyal customer, you have the ability to turn a negative experience into a positive one and win back their brand loyalty.

Directly market to your customers

When a customer authenticates a product, they opt in to communication from your brand.

Parsl Trust enables you to leverage direct marketing to engage with your vetted customers to ensure ongoing brand loyalty and increase additional purchases.